Starting a rental business for ski equipment can seem like a tough task, especially when you have only a certain number of months to make the most of this recreation or sport. With a few tips and tricks, however, running such a rental business does not really seem like an unachievable feat.
Here are 9 tips you can take advantage of if you want to make sure you can make hay while the sun shines even as you rely on snow to get your business up and running.
If you already have a ski rental business, go directly to tip number 6.
1. Put together a business plan and strategize accordingly
Like all successfully running rental businesses, you need to have a brief outline of how you want to go about with your business plan. Sit down and make a list of the equipment you need, supplies, funds and marketing materials that prove to be beneficial. Know whether you need high-end or basic equipment, and which brands are more popular and why. Also, understand how much you are willing to pay and how much your customers are willing to pay for the service. Accordingly, you know where to begin from and how you are going to go about with your plan.
2. Know your competition
It is essential you check out your competition in the area. Find out the service they offer, the rent they charge for different equipment and the kind of skis they offer. The key is to find out the good things that your competition is doing and make it part of your business, and at the same time you should come up with your USP (Unique Selling Proposition) to help you stand out in the crowd.
3. Make an effort to find great deals on equipment
When you start a ski rental business, you will be the owner of all the equipment in your store. This is an expense and inventory that you should be smart about. Rather than spending your hard-earned money on buying everything you can lay your hands on, invest just in equipment that your prospective customers need. Look for deals based on your target audience’s requirements, and you will be able to spread your money further than you think.
4. Have a talk with your potential customers
Before you begin putting together a ski rental business, talk to your potential customers. Understand what they are looking for. This gives you an idea of the kind of equipment customers are looking to rent. Accordingly, you can estimate how much you want to charge for it and the kind of business it is going to churn out. Talk to potential customers about the equipment they use most often and what their price ranges are. Mold your business out of this insight to be able to serve your target audience.
5. Find the right location
Your location is everything when it comes to starting a rental business, be it ski rental or any other rental. Always opt for a spacious place where you can display your ski equipment with pride and also ensure it can accommodate skiers who carry their equipment. Of course, since you are renting out ski equipment, you need to find a place that is close to a ski resort and has adequate parking space for skiers to park their vehicles while they browse through your offerings.
6. Treat your equipment with the care and attention it deserves
Remember, your business depends on your equipment. Ruining your equipment or not looking after it the right way will do you more harm because you are going to be spending more trying to replace this equipment. Regular maintenance of your equipment inventory helps you detect and fix problems before your customers do. Prompt repairs also ensure the damage done does not worsen. See that your equipment not only works like it is brand new but looks like it too.
7. Choose a Rental Software that adapts your needs
Choosing a good Rental Software is crucial for the success of your rental business. It will automate so much stuff that you can focus in doing something else. Keep track of your inventory, generate reports to see how well you are performing or assign duties to your staff for a better functionality in the store can be done with Rentrax.
Rentrax is specialized in sports equipment management software, if your rental shop is about ski for example, you can:
- Calculate DIN numbers for an optimised rental
- Repeating orders for returning customers
- Combine lift-tickets in the rental order
- Delivery equipment to renter’s location
- And many more..!
If you want to know more about Rentrax, you can schedule a FREE demo now with one of our experts to guide you through the software. Again, completely free, just by clicking the bolded link mentioned above.
8. Prepare waivers for your customers
The last thing you need is a customer having a fall in the fresh powder and then suing you for the injuries they sustain. They could blame the faulty equipment for the accident and subsequent injuries.
Make sure you get your customers to sign indemnification agreement that absolves you of financial liability if you are sued while your customers have the equipment in their possession. Also, hold harmless agreement is another one that you should get those renting the ski equipment. Here, the customer does not hold you responsible if the equipment causes injuries or damage to property.
9. Spread the word about your rental business
How will your target audience find you to rent ski equipment? Well, you can be laidback and expect walk-ins or you can be active and begin promoting your business. The best way to do this without burning a hole in your pocket is by having an online presence.
Create a website to attract your target audience and create a good impression. Ensure that the website is professional looking. Get a domain name rather than using free hosting. It will not augur well for your business if you want to cut corners and go with free hosting. Make sure your website provides all the information that visitors are looking for, thereby encouraging them to act the way you want them to – rent ski equipment online through your website.
Also, get active on social media platforms where your target customers are. Start posting and sharing tidbits and snippets to establish yourself as an authority and get noticed. You may also want to print out flyers and leave them at the reception desks or lobbies of the resort hotels.
The Bottom Line
Starting a rental business is one thing, and running a successful rental business is another. It requires hard work, perseverance, and patience. You can use these nine tips for any kind of rental business and not just for a ski equipment rental business. So, go ahead and make the most of these useful tips and you will see that your rental business kisses success within no time. Remember, when you start a business on the right note, it is bound to be successful.